The best marketing doesn’t try to reach everyone. It aims to resonate with someone. The more specific your audience, the more relevant your message—and relevance is what drives results. Whether you’retargeting consumers, businesses, government, or not-for-profits, casting a wide net isn’t always the smartest move. In fact, honing in on a specific audience—really getting to know them—often leads to stronger engagement and a more efficient marketing spend. Niche marketing isn’t about limiting opportunity. It’s about focusing your energy where it will have the most impact.
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Topics:
marketing,
aging services,
, marketing strategy,
senior care marketing,
B2B marketing,
healthcare marketing,
niche marketing,
business growth
If you're in the business of aging services — whether you're a senior living operator or a B2B supplier — you'relikely trying to do more with less. Less budget. Less time. Less staff. But here’s the upside: some of the most effective marketing tactics right now are also the least expensive.
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Topics:
marketing,
aging services,
, marketing strategy,
Business,
senior care marketing,
B2B marketing,
healthcare marketing
In the crowded, competitive world of senior living, it's not enough to simply have a great product or service—you need to position it clearly, tell the right story, and execute with strategic focus.
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Topics:
marketing,
aging services,
, marketing strategy,
Business
In the fast-evolving world of B2B marketing, Account-Based Marketing (ABM) has become more than just a buzzword—it’s a game-changing strategy that’s here to stay. If you’re tired of chasing countless leads that never quite hit the mark, ABM might just be your new best friend.
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Topics:
marketing,
Business
You have likelynoticedGoogle’s relatively new AI feature. In fact, you may well be using it for personal, even work-related searches. Google’s Search Generative Experience (SGE) is changing how people find information online, and it’s having a big impact onbusiness.
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Topics:
technology,
marketing,
Business
Quantum Age Collaborative President and CEO CC Andrews will lead two sessions at the upcoming Senior Care Marketing Sales Summit (SMASH) and the Senor Care Human Resources Executive Summit (SHINE) on Sept. 19 in Chicago.
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Topics:
marketing,
human resources,
communication
Quantum Age Collaborative, a collective of strategic marketing, communication, education and project management professionals who specialize in the longevity economy, today announced the addition of Becky Cook to its team.
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Topics:
long-term and post-acute care,
marketing
