| senior care marketing

What the Latest AI Marketing Trends Mean for Senior Care B2B Marketers

Sep 19, 2025 1:56:31 PM

How to use AI with purpose—not just because it’s trending

AI is no longer a futuristic experiment. It’s here, it’s active, and it’s reshaping how B2B marketing gets done. Tools like ChatGPT and Claude are becoming part of everyday workflows. Budgets are shifting. Teams are adapting.

But for senior care solution providers and partners—companies selling to operators, developers, and design specifiers—the challenge isn’t whether to use AI. It’s how to use it wisely. In industries where credibility and trust are non-negotiable, AI should enhance—not dilute—your message.

Topics: Senior care, senior care marketing, AI

Reputation at Risk: Why Skilled Nursing Needs a New Playbook for Online Perception

Posted by Tanya Hartsoe

Sep 18, 2025 3:56:18 PM

In skilled nursing and post-acute care, reputation is shaped long before a referral is made or a tour is scheduled. Families Google. Hospitals check ratings. Regulators and payers scan outcomes.

Topics: long-term and post-acute care, marketing, skilled nursing, senior care marketing, senior care strategy, reputation management

The Power of Niche Marketing: Why Going Narrow Can Help You Go Big

Posted by Tanya Hartsoe

Jul 24, 2025 7:22:00 AM

The best marketing doesn’t try to reach everyone. It aims to resonate with someone. The more specific your audience, the more relevant your message—and relevance is what drives results. Whether you’retargeting consumers, businesses, government, or not-for-profits, casting a wide net isn’t always the smartest move. In fact, honing in on a specific audience—really getting to know them—often leads to stronger engagement and a more efficient marketing spend. Niche marketing isn’t about limiting opportunity. It’s about focusing your energy where it will have the most impact.

Topics: marketing, aging services, , marketing strategy, senior care marketing, B2B marketing, healthcare marketing, niche marketing, business growth

10 Low-Lift Marketing Moves That Deliver Big in Senior Care

Posted by Tanya Hartsoe

Jul 24, 2025 6:53:05 AM

If you're in the business of aging services — whether you're a senior living operator or a B2B supplier — you'relikely trying to do more with less. Less budget. Less time. Less staff. But here’s the upside: some of the most effective marketing tactics right now are also the least expensive.

Topics: marketing, aging services, , marketing strategy, Business, senior care marketing, B2B marketing, healthcare marketing

News and Events

What the Latest AI Marketing Trends Mean for Senior Care B2B Marketers

Reputation at Risk: Why Skilled Nursing Needs a New Playbook for Online Perception

The Power of Niche Marketing: Why Going Narrow Can Help You Go Big

10 Low-Lift Marketing Moves That Deliver Big in Senior Care

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