The best marketing doesn’t try to reach everyone. It aims to resonate with someone. The more specific your audience, the more relevant your message—and relevance is what drives results. Whether you’retargeting consumers, businesses, government, or not-for-profits, casting a wide net isn’t always the smartest move. In fact, honing in on a specific audience—really getting to know them—often leads to stronger engagement and a more efficient marketing spend. Niche marketing isn’t about limiting opportunity. It’s about focusing your energy where it will have the most impact.
