Why Collaborate

For healthcare organizations focused on growth, we mobilize leading experts to help you achieve your goals.  Unlike agencies unfamiliar with the channels, challenges, and changes happening in healthcare and aging services, you will:

  • Get access to the very best experts in healthcare without fixed costs.
  • See results faster thanks to decades of experience.
  • Be metric driven from day one.

Leadership Team

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CC Andrews

  • 25 years in marketing and sales
  • 18 years in healthcare
  • Skilled brand and reputation architect
  • Media and communications aficionado
  • Strategic dot connector

Edie Deane

  • 30 years in healthcare
  • Entrepreneurial strategist
  • Change accelerator
  • Customer experience innovator
  • eLearning enthusiast

Bethany Anderson

  • 10+ years senior care marketing
  • Writer, designer, silver-lining finder
  • Expert project manager
  • Solution creator
  • Ravenclaw (per Sorting Hat)


Tanya Hartsoe

  • 15+ years in marketing and management
  • 5+ years in health IT
  • Human swiss army knife
  • Organization enthusiast
  • Morale booster & up-lifter
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Wendy Bullard

  • 12 years in Administration
  • 8 years in health & medical field
  • Driven, disciplined, nonstop go-getter
  • Dreams to have own HGTV show ‘Flip the Panhandle’
  • Dog mom for life

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Louis Lenzmeier

  • Nearly 25 years in Senior Care
  • Past leader of Marketing and Partnership teams
  • Company connector
  • Passionate about Technology's positive influence in resident care
  • Provider defender
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Joe Whitt

  • Over 35 years experience in the healthcare industry
  • Thought leader and visionist in senior housing
  • Driven focus on employee experience and culture
  • Manage market strategies for start ups and rebranding

Joanne Kaldy

  • Innovative communicator and storyteller
  • Award-winning journalist
  • Been called 'The Press Secretary of Long-Term Care'
  • Mom to the most famous dog in Pennsylvania
  • Developer of cutting-edge, creative content for 20 years
Sandra Hoban

Sandra Hoban

  • Eagle-eyed editor
  • 20 years in healthcare and design content
  • Voice-of-the-customer capturer
  • Imaginative problem solver

Courteney Levet

  • 8+ years editing experience 
  • Sentence scholar
  • Typo terminator
  • Aspiring storyteller

Jaret Andrews

  • Graduate of the Ohio Media School core program
  • Current student of The Ohio Media School Sports Emphasis program
  • Video and audio editor
  • Website design and editor

Meg LaPorte

  • 25+ years not-for-profit management
  • 15 years in long-term care and senior living
  • Communications and multimedia pro
  • Policy wonk
Richard Peck

Richard Peck

  • 35 years in geriatrics and LTC editing
  • Healthcare publishing trailblazer
  • Senior housing design aficionado
  • Skilled storyteller
  • Born collaborator