Reputation at Risk: Why Skilled Nursing Needs a New Playbook for Online Perception

Posted by Tanya Hartsoe

Sep 18, 2025 3:56:18 PM

In skilled nursing and post-acute care, reputation is shaped long before a referral is made or a tour is scheduled. Families Google. Hospitals check ratings. Regulators and payers scan outcomes. 

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Topics: long-term and post-acute care, marketing, skilled nursing, senior care marketing, senior care strategy, reputation management

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