News and Events

The aging services industry has entered 2025 with no shortage of challenges—or opportunities. Technology is accelerating, regulations are shifting, and workforce dynamics remain as unpredictable as ever. For providers—and the businesses that serve them—this isn’t a time for business as usual. It’s a time for smart, strategic innovation.

In the fast-evolving world of B2B marketing, Account-Based Marketing (ABM) has become more than just a buzzword—it’s a game-changing strategy that’s here to stay. If you’re tired of chasing countless leads that never quite hit the mark, ABM might just be your new best friend.

You have likelynoticedGoogle’s relatively new AI feature. In fact, you may well be using it for personal, even work-related searches. Google’s Search Generative Experience (SGE) is changing how people find information online, and it’s having a big impact onbusiness.