Quantum Age Collaborative President and CEO CC Andrews will lead two sessions at the upcoming Senior Care Marketing Sales Summit (SMASH) and the Senor Care Human Resources Executive Summit (SHINE) on Sept. 19 in Chicago.

SMASH brings together sales and marketing experts from inside and outside the industry with thought-provoking themes and forward-leaning trends, while SHINE covers the intersection of people management and business strategy with cutting-edge information and actionable strategies on succession, leadership, culture, talent management, new technology, total reward trends, engagement, recruiting, training and development, analytics and metrics, compliance, and risk.

Andrews' first workshop, titled Breaking Through the Noise, is a rapid fire, highly interactive session where attendees will be encouraged to compare notes, swap stories, and share best practices. Aimed at senior living and care operators who must adapt to meet new demands from consumers, referral partners, payers, and regulator, Andrews will show participants how to get their attention above all of the noise and rise to the top as a valued partner.

The second workshop, also on Monday, will feature an exploration of how some of the most successful marketers sell and communicate differently from the rest. In Differentiating By How You Communicate, participants will learn how to inspire customer buy-in, trust, and loyalty. In addition, Andrews will break down how to apply these principles to more effectively communicate a value proposition for better results.

SMASH and SHINE runs from Sept. 19 to 21 at the Loews Chicago O'Hare, Quantum Age will also lead a roundtable discussion during lunch on Tuesday afternoon, Sept. 20, on the folowing topic: Internal Communication: Whose Job Is it Anyway?

For more information, or to attend the two workshops on Monday, click here.