News and Events

In the crowded, competitive world of senior living, it's not enough to simply have a great product or service—you need to position it clearly, tell the right story, and execute with strategic focus. 

The aging services industry has entered 2025 with no shortage of challenges—or opportunities. Technology is accelerating, regulations are shifting, and workforce dynamics remain as unpredictable as ever. For providers—and the businesses that serve them—this isn’t a time for business as usual. It’s a time for smart, strategic innovation.

In the fast-evolving world of B2B marketing, Account-Based Marketing (ABM) has become more than just a buzzword—it’s a game-changing strategy that’s here to stay. If you’re tired of chasing countless leads that never quite hit the mark, ABM might just be your new best friend.

You have likelynoticedGoogle’s relatively new AI feature. In fact, you may well be using it for personal, even work-related searches. Google’s Search Generative Experience (SGE) is changing how people find information online, and it’s having a big impact onbusiness.

With lessons learned from COVID-19 as the backdrop, industry strategist and president of Quantum Age, CC Andrews, led a panel discussion on “Leadership in Times of Crisis” at the Long-Term Care & Senior Living CXO Summit, June 3-4, in San Diego.

CC Andrews, president and chief strategist for Quantum Age, was appointed to the board of directors for Cleveland’s Entrepreneurs’ Organization’s Accelerator (EOA) program. A chapter of the Entrepreneurs’ Organization, the Cleveland chapter is a peer-to-peer network of local business owners that help each other achieve greater success in business and beyond.

Occupancy has always topped the list of key issues facing skilled nursing and senior living communities, but the hit taken during the pandemic was unprecedented. CC Andrews, president and chief strategist for Quantum Age, was featured in Provider Magazine’s June cover story, “Building Relationships to Rejuvenate the Market.”

As consumer demand evolves, providers are responding by altering their offerings and tapping into niche markets. Led by Cecily (CC) Andrews, president of Quantum Age Collaborative, a panel of experts presented opportunities to diversify offerings by creating new models of care at the Long-Term Care & Senior Living CXO Summit, in Miami, Florida.

A panel of senior living leaders was led in a discussion by Quantum Age Collaborative president and chief strategist, CC Andrews, on “Technology in Senior Living – The Future is Now” at the Environments for Aging Expo & Conference, April 9, in Salt Lake City, Utah.