Don’t just use AI. Use it right.
Posted by Tanya Hartsoe
Aug 4, 2025 9:32:43 AM
Don’t just use AI. Use it right.
Topics: , marketing strategy, senior living marketing, senior care strategy, AI
Posted by Tanya Hartsoe
Jul 24, 2025 8:36:25 AM
And what 1,900 “Best” communities are doing that you should be, too.
Topics: , marketing strategy, senior living marketing, senior care strategy, reputation management
Posted by Tanya Hartsoe
Jul 24, 2025 7:22:00 AM
The best marketing doesn’t try to reach everyone. It aims to resonate with someone. The more specific your audience, the more relevant your message—and relevance is what drives results. Whether you’retargeting consumers, businesses, government, or not-for-profits, casting a wide net isn’t always the smartest move. In fact, honing in on a specific audience—really getting to know them—often leads to stronger engagement and a more efficient marketing spend. Niche marketing isn’t about limiting opportunity. It’s about focusing your energy where it will have the most impact.
Topics: marketing, aging services, , marketing strategy, senior care marketing, B2B marketing, healthcare marketing, niche marketing, business growth
Posted by Tanya Hartsoe
Jul 24, 2025 6:53:05 AM
If you're in the business of aging services — whether you're a senior living operator or a B2B supplier — you'relikely trying to do more with less. Less budget. Less time. Less staff. But here’s the upside: some of the most effective marketing tactics right now are also the least expensive.
Topics: marketing, aging services, , marketing strategy, Business, senior care marketing, B2B marketing, healthcare marketing
Posted by Tanya Hartsoe
May 14, 2025 12:02:08 PM
In the crowded, competitive world of senior living, it's not enough to simply have a great product or service—you need to position it clearly, tell the right story, and execute with strategic focus.
Topics: marketing, aging services, , marketing strategy, Business
Posted by Tanya Hartsoe
Mar 6, 2025 1:28:59 PM
The aging services industry has entered 2025 with no shortage of challenges—or opportunities. Technology is accelerating, regulations are shifting, and workforce dynamics remain as unpredictable as ever. For providers—and the businesses that serve them—this isn’t a time for business as usual. It’s a time for smart, strategic innovation.
Topics: technology, aging services, Business
Posted by Tanya Hartsoe
Feb 7, 2025 8:13:06 AM
In the fast-evolving world of B2B marketing, Account-Based Marketing (ABM) has become more than just a buzzword—it’s a game-changing strategy that’s here to stay. If you’re tired of chasing countless leads that never quite hit the mark, ABM might just be your new best friend.
Posted by Tanya Hartsoe
Jan 27, 2025 11:06:37 AM
You have likelynoticedGoogle’s relatively new AI feature. In fact, you may well be using it for personal, even work-related searches. Google’s Search Generative Experience (SGE) is changing how people find information online, and it’s having a big impact onbusiness.
Topics: technology, marketing, Business
With lessons learned from COVID-19 as the backdrop, industry strategist and president of Quantum Age, CC Andrews, led a panel discussion on “Leadership in Times of Crisis” at the Long-Term Care & Senior Living CXO Summit, June 3-4, in San Diego.
CC Andrews, president and chief strategist for Quantum Age, was appointed to the board of directors for Cleveland’s Entrepreneurs’ Organization’s Accelerator (EOA) program. A chapter of the Entrepreneurs’ Organization, the Cleveland chapter is a peer-to-peer network of local business owners that help each other achieve greater success in business and beyond.
About Quantum Age
Decades of heath/senior care insight and marketing expertise make Quantum Age an agile and responsive ally – an extension of your team, assuring rightsized support for faster results.
