News and Events

For years, B2B marketing ran on a simple equation: more content, more channels, more spend. Growth at all costs wasn’t just accepted—it was rewarded. But by 2026, that mindset is officially retired. Not softly. Fully. 

Today’s B2B organizations—especially those in senior care and other highly specialized industries—are operating in a world where attention is scarce, budgets are scrutinized, and buyers are far more informed before they ever raise their hand. The winners aren’t the loudest marketers. They’re the most intentional ones. 

Welcome to the era of efficient growth. 

Most organizations are producing plenty of content. Blogs, landing pages, thought leadership pieces, campaign emails. On paper, the volume looks healthy. 

What’s often missing is continuity. 

Content is frequently created as a series of individual efforts, while conversion is treated as something that should happen later. When results fall short, the instinct is to produce more. In reality, the issue is rarely the quality of the content itself. It’s how that content connects to what comes next. 

Strong content works because it is designed as part of a broader experience. 

How to use AI with purpose—not just because it’s trending 

AI is no longer a futuristic experiment. It’s here, it’s active, and it’s reshaping how B2B marketing gets done. Tools like ChatGPT and Claude are becoming part of everyday workflows. Budgets are shifting. Teams are adapting. 

But for senior care solution providers and partners—companies selling to operators, developers, and design specifiers—the challenge isn’t whether to use AI. It’s how to use it wisely. In industries where credibility and trust are non-negotiable, AI should enhance—not dilute—your message. 

Healthcare reform and changing consumer expectations have begun to impact our landscape, but the end results won’t truly be known for years to come. So how do you design environments, programs, and services now? Quantum Age Collaborative President and CEO CC Andrews will answer this question and more for senior care providers during a Society for the Advancement of Gerontological Environments (SAGE) webinar on Sept. 29, from noon to 1:00 p.m. Eastern time.

Quantum Age Collaborative, a collective of strategic marketing, communication, and project management professionals who specialize in aging services, today announced the addition of Meg LaPorte to its team.