AI is no longer an emerging capability. In 2026, it is simply part of the operating environment. Content moves faster. Insights surface quicker. Execution scales more easily.
Yet many leadership teams are running into the same problem: AI is not improving marketing outcomes on its own. In many cases, it is exposing where strategy was never clear to begin with.
For niche B2B organizations with complex offerings, specialized buyers, and long sales cycles, this shift matters at the leadership level. The question is no longer whether AI is being used. It is whether AI is being directed.
