Winning begins months in advance of a first meeting. Are you educating early and often to earn trust?
Do your messages...
"You’d never date someone who talks about themselves 80% of the time. So why do most companies message that way?”
70% of your target will read about you before they talk to you. Are you giving them compelling reasons to trust you and engage?
If you’re just rattling off features, don't expect your audience to connect the dots to value.
Early in your relationship, help them solve a problem. You’ll become a respected resource and earn their trust—and/or business—for life.
Earn a seat at the table with constant value delivery. As a solution creator, you'll make it difficult for others to unseat you.
An educated info-seeker trusts you more. An educated prospect buys more. An educated customer stays with you for a lifetime.