Build.

Grow.

Achieve.

Maximize.

Influence.

Why Collaborate

For healthcare organizations focused on growth, we mobilize leading experts to help you achieve your goals.  Unlike agencies unfamiliar with the channels, challenges, and changes happening in healthcare and aging services, you will:

  • Get access to the very best experts in healthcare without fixed costs.
  • See results faster thanks to decades of experience.
  • Be metric driven from day one.

Leadership Team

CC Andrews

CC Andrews

  • 25 years in marketing and sales
  • 18 years in healthcare
  • Skilled brand and reputation architect
  • Media and communications aficionado
  • Strategic dot connector
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Michelle Dalton

  • 25 years in marketing
  • 6+ years in healthcare technology
  • ROI generator
  • CRM connoisseur
Edie Deane

Edie Deane

  • 30 years in healthcare
  • Entrepreneurial strategist
  • Change accelerator
  • Customer experience innovator
  • eLearning enthusiast
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Marianna Grachek

  • 30+ years holistic health care champion
  • 20 years organizational developer
  • Standards bearer
  • Leadership advocate
  • Performance improvement motivator
Chris Hample

Chris Hample

  • Syracuse-Taught Graphic Designer
  • Self-Taught Web Designer
  • 20 Years With Good Behavior
  • Impervious to "Make-the-logo-bigger" statements
Tanya Hartsoe

Tanya Hartsoe

  • 14 years in Marketing and Management
  • 4 years in Health IT
  • Human Swiss Army Knife
  • Organization Enthusiast
  • Morale Booster & Up-lifter
Sandra Hoban

Sandra Hoban

  • Eagle-eyed editor
  • 20 years in healthcare and design content
  • Voice-of-the-customer capturer
  • Imaginative problem solver
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Meg LaPorte

  • 25+ years not-for-profit management
  • 15 years in long-term care and senior living
  • Communications and multimedia pro
  • Policy wonk
Mary McCarthy

Mary McCarthy

  • 25 years as master air traffic controller
  • Trusted execution expert
  • Diva of details
  • Innovator of customer-centric service
Donna Paglia

Donna Paglia

  • 20 years in sales and marketing
  • Queen of Awards and Recognition programs
  • Project Manager & Process Improver
  • Creative thinker (24/7)
Richard Peck

Richard Peck

  • 35 years in geriatrics and LTC editing
  • Healthcare publishing trailblazer
  • Senior housing design aficionado
  • Skilled storyteller
  • Born collaborator
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Bruce Rosenthal

  • 30 years in non-profit organization management
  • 16 years in long-term care and senior living
  • Corporate partnerships pro
  • Expert communicator
Pamela Tabar

Pamela Tabar

  • 20 years in healthcare B2B media
  • Award-winning writer and editor
  • Healthcare technology guru
  • Translator of issues
  • Tamer of chaos

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